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DOLBY Dimension Headphone Launch Campaign 

A comprehensive launch plan fro DOLBY's latest personal headset. Code name Dolby Flay.

The Big Idea:
Lose yourself in the story.
No longer is sound simply projected at you. It surrounds you, envelops you in a multidimensional, home auditory experience.
See it + Hear it + Feel it
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Objective:
Build an irresistible digital narrative, transition experiences into path to purchase.

Activation Plan:
Reach and connect consumers at moments that matters.

Roles and Responsibilities:
  • Creative Strategy and Concepts
  •  Manage creative flow
  • Lead client presentation and internal communications
  • Hands on creative execution​
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Key Visual
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AR OOH activation
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Interactive FB AdPost
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Product site design and content architecture
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Digital CRM Contents