DOLBY Dimension Headphone Launch Campaign
A comprehensive launch plan fro DOLBY's latest personal headset. Code name Dolby Flay.
The Big Idea:
Lose yourself in the story.
No longer is sound simply projected at you. It surrounds you, envelops you in a multidimensional, home auditory experience.
See it + Hear it + Feel it
Build an irresistible digital narrative, transition experiences into path to purchase.
Reach and connect consumers at moments that matters.
Roles and Responsibilities: