It's Miller Time
Not just about beer, it's about the stories to remember and share for the long run.
Responsibility: Creative concept, art direction, visual and multicultural communication strategy.
Not just about beer, it's about the stories to remember and share for the long run.
Responsibility: Creative concept, art direction, visual and multicultural communication strategy.
|
It's Miller Time, put down your pride and put the trash talk to the test. |
When someone in your crew is just clueless, you've got to call him out. |
|
Stand Up It's Miller Time
An multi-awarded campaign for integrated communication and experience. Stand Up It's Miller Time was a turn key platform that connected Miller Lite to African American consumer's via a unified passion point for camaraderie through comedy. For two years, the program traveled through key AA markets, activating retailers, comedy venues, social media, gaining participation and purchase at each stop. As celebrity judge Kevin Hart and Marlon Wayans took the center stage, it also gained large online following with over 7 million views and 36 million shares in just the first year. Marking it one of the most successful African American campaigns for Miller Lite. Silver PMA Reggie Award Bronze AAF Addy Award Responsibility: Campaign lead, art direction, social media strategy, and retail planning. |
|
Coors Light Axis
A music platform served to root Coors Light as the beer for millennial consumers. Aimed at creating fresh content,
diversity and drive volume in all channels. Coors Light Axis kicked off with Complex media and leading urban brand
XXL developed documentary-style videos hosted by DJ Drama discussing Cold Hard Facts in hip hop culture.
Followed up with exclusive contents, branded events featuring Big Sean and Curren$y.
Read More Coverage
Responsibility: Creative concept, art direction, content strategy, and social media planning.
A music platform served to root Coors Light as the beer for millennial consumers. Aimed at creating fresh content,
diversity and drive volume in all channels. Coors Light Axis kicked off with Complex media and leading urban brand
XXL developed documentary-style videos hosted by DJ Drama discussing Cold Hard Facts in hip hop culture.
Followed up with exclusive contents, branded events featuring Big Sean and Curren$y.
Read More Coverage
Responsibility: Creative concept, art direction, content strategy, and social media planning.
|
|
|
|
US Bank
Based on research and multicultural insights on Asian American and Hispanic American household. A series of marketing collateral pieces were created with intent to establish trust, transparency, and reliability between existing and new bank customers. Here are some of the pieces, along with redesigned visual patters to modernize the conservative institution. Responsibility: Creative concept, art direction, brand evolution and multicultural strategy. |
|