Experiential Marketing
Miller Fortune
MillerCoors launched a brand new none-"beer" beer to the market in 2014, however the challenge was to break the consumer barrier that it's not the same old Miller in a fancy bottle. How we did it? We ditched the traditional way of launching it on TVC+Retail, instead we dialed up the "WANT" "WHAT IS IT" amongst our young target, by creating exclusive purchasing points, limited access events with trial, full influencer activation and bold content push out via socialmedia on all fronts. "Your Fortune Awaits" became the cool new lifestyle # to share and most sought out events from MillerCoors. Check out our coverage from SXSW, Foodbeast , Gumball3k 
Responsibility: Content producer, art direction lead, communication strategy, and event planning

Air Jordan Flight Lab 
Flight Around. Flight Over. Flight Through. One shoe three flights. #AJ2012
The AJ Flight Lab is an interactive mobile unit that traveled to key markets allowing consumers to experience and customize their own flight. A half outdoor court, 3 multi-function rooms, interactive touch video panels, a team of dedicated AJ ambassadors, Flight tests and more. It was a full on destination for our Air Jordan fans. Yes, even Dwyane Wade showed up to the event. Read More Coverage
Responsibility: Art direction lead, communication strategy, and experiential strategy.
Bombay Sapphire Artisan Series
In partnership with RUSH Philanthropic Arts Foundation, it's an yearly program that celebrates the power of Art and Imagination. The program creates natural affinity between the brand's manifesto "Imagination Distilled" and it's affluent consumers; filled with creativity, inspiration, life stories and authentic artist content. Since 2012, the Artisan Series has received multiple international spirit awards for content and comprehensive experience. Over 5000 artist submissions, national media coverage and presences seen Art Basel and other first tier cities. Read More Coverage  
Responsibility: Art direction lead, campaign strategy, content development, and experiential strategy.

P&G LookFab pop up studio - US & Canada
​​A first to market multi-brand 360 retail experience within its category and P&G. LookFab studio fully integrated brand value, product benefits and consumer's desire for top shelf beauty products all under one stunning roof. It's more than just a sampling station, our guests received top beauty advices, daily tutorials, photoshoots and more. LookFab also received an award for A.R.E.'s best retail design category. READ MORE IN ADAGE
Responsibility: Campaign lead, art direction, content lead, and event strategy.

National Print
Overall concept, art direction, photography direction, communication strategy, and market execution.
Retail & Shopper Marketing
Creative concept lead, art direction, retail strategy, in-store planning, and communication strategy.