NAN ZHAO - Creative Director
  • Home
  • The Work
    • Digital
    • Global
    • Experiential
    • Multicultural
    • Broadcast
  • ABOUT
<<  back
Picture
Pac-Man 40th Anniversary
​Waka Waka Waka! Celebrating 40 years of ICON status with a multi-touchpoint digital campaign built around IP collaborations, influencer contents and online exclusive events. Millions of fans were invited to a year long celebration around the world, making Pac-Man the most talked about gaming character online.
​
Noteworthy collaborations:
  • Nintendo
  • NBA
  • Caterpillar
  • Tamagotchi
  • Timex

PAC-MAN™  +  Caterpillar
The Cat Trial #9: PAC-MAN™ a life-sized game board created by the latest Cat machines, attachments and technology.  Top gaming influencers and Caterpillar operators were invited to navigate the maze. Resulting in over 2 million views across multiple platforms.
Picture
  • Home
  • The Work
    • Digital
    • Global
    • Experiential
    • Multicultural
    • Broadcast
  • ABOUT