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Pac-Man 40th Anniversary
Waka Waka Waka! Celebrating 40 years of ICON status with a multi-touchpoint digital campaign built around IP collaborations, influencer contents and online exclusive events. Millions of fans were invited to a year long celebration around the world, making Pac-Man the most talked about gaming character online. Noteworthy collaborations:
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PAC-MAN™ + Caterpillar
The Cat Trial #9: PAC-MAN™ a life-sized game board created by the latest Cat machines, attachments and technology. Top gaming influencers and Caterpillar operators were invited to navigate the maze. Resulting in over 2 million views across multiple platforms.
The Cat Trial #9: PAC-MAN™ a life-sized game board created by the latest Cat machines, attachments and technology. Top gaming influencers and Caterpillar operators were invited to navigate the maze. Resulting in over 2 million views across multiple platforms.
